SONAR #11

Indie isn't dead, it just grew up.

In SONAR #11, we shine lights on some indie/alternative artists whose unique artistic perspective translates into a compelling music identity. Personally, I know I’m very drawn to musicians that aren’t just following trends but paving their own path in between. So if you vibe with that, this curation should be for you.

One more thing: we’re working with music companies and agencies to make personalized artist recommendations. If that’s of interest to you, fill out this short form or book some time to chat here. Happy Monday!

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1. natalie jinju

This young Korean American singer and songwriter catches you with a musical identity that just hit different. Mixing pop with jazz and even R&B notes, her sounds subtly leap across genres. She’s 18, hadn’t released music before 2024 and just published her first album called “Last September” - you know where to start.

2. Alex White

Alex is an 18-year old musician from Toronto with an incredible gift that stands him out: his voice. He defines his craft as “indie chill-pop with a hint of lofi” and has been very active in 2024 with his 6th release already. His YouTube channel is a strong asset with close to 4M views to date.

3. Mora Fisz

Keep an eye out for this young talent from Argentina, whose popularity is rising incredibly fast. He first single, “mil cosas”, has reached over 500K streams in a little over a year. With a compelling voice and a rising social following, Mora has a strong potential to emerge as one of Latin America’s new pop star soon.

4. MONEYFACE

Meet this hip-hop artist from the UK with Jamaican roots and a sound that mixes drill rap, jazz vibes, and sharp modern beats. His hit single “Broken Planet” is making waves on streaming platforms as he’s still building his social following.

5. Office Culture

This cool indie band from the US, still largely under the radar, is really worth an ear. Their latest release is a 16-song album filled with blends universal pop, improvised samples, lyrical descriptions & metaphors. They were recently featured in the Spotify Fresh Finds, a tribute to their rising trajectory.